1. Images – are they all in .gif or .jpeg format and is the total size of the email is under 50Kb (recommended)

2. Text – If using images, ensure there is a 50/50 mix of text and images in your email. Image only emails will be picked up by spam filters and many email clients block images by default ,so your message should be understandable even if users don’t load any images.

3. Internal checks – has somebody else in your company checked the spelling and grammar?

4. Links – have you checked that all of your links work and go through to the pages you expect?

5. Subject Line – is your subject line clear, short and personalised? A good subject line is vital for getting a good open rate.

6. From Name – is this clear and consistent with your other mailings? Recipients often use this to decide whether they trust the sender or not.

7. To & Reply Address – have you set a valid to & reply email address for your campaign?

8. Personalisation – if you’re using personalisation in your campaign, make sure the data you are merging is 100% accurate. Also, ensure you receive a test email and check that each element works as you expect.

9. Keep on the right side of the law – ensure that you include all the legal information (e.g. Company address) in your email campaign. Remember if you target different countries they may well have different laws!

10. Unsubscribe link – Have you included a mechanism which allows your recipients to opt-out from receiving future email communications? If not, do it!!