If you’re struggling to grow your list, the tips below may be of help:

Tip 1: Ensure you are communicating with current subscribers with relevant content and at the right frequency.

Tip 2: If many contacts are unsubscribing from your email communications, ensure you find out why this is happening and remedy it.

Tip 3: Use transactional emails. Any automated emails which are sent to prospects or customers when they buy a product from your website or submit a web form should contain a link directing them to your email sign up form.

Tip 4: Gain subscribers using offline methods. Events, exhibitions and seminars are good opportunities to do this.

Tip 5: Advertise your email subscription on the most visited pages of your website.

Tip 6: Viral marketing. Give your current subscribers the opportunity to invite their friends or colleagues to sign up to your emails.